On April 22, Nippon China signed a strategic cooperation agreement with the European sealant and adhesive leading brand Billy per hour Olympic group in Shanghai. The two sides will realize advantageous cooperation and complementarity in product technology and retail channels. Quick Olympic CEO Dirk coorevits, sales director of Greater China Dou Jianfeng, President of Nippon China Zhong Lin, vice president of architectural coatings business group sun Ronglong, general manager of kitchen and bathroom base materials business department Zhao Wanli and other senior executives attended the signing ceremony.
1. Choice of precision, accuracy and ruthlessness
For peers, the founding of a state is never soft. From 2013 to 2017, Nippon purchased the "first brother of terrace" xiupo chemical industry and China's famous high-end wood paint brand oulong paint in China; cooperated with China's famous furniture paint company changrunfa paint to purchase the water-based UV wood paint brand Zibo China Resources paint; in November 2017, it completed the acquisition of Zhangzhou Xinwang Chemical Co., Ltd. and Xiamen Xinwang Automotive Materials Co., Ltd. In 2019, Nippon acquired Dulux group of Australia and betek Boya of Turkey. Libang's "ruthless iron hand" has always been the leader of the coating industry, and it attaches great importance to the strength of the enterprise, whether the products are energy-saving and environmental protection, and whether the product positioning is high-end. It is precise, accurate and ruthless to choose the acquisition object and establish a state. Although the way to choose the cooperation object is relatively peaceful, it is not inaccurate. On the one hand, it appreciates fast Austria's French a + indoor environmental protection, FDA food contact grade, CE, American LEED On the other hand, Belgium borders on Germany in the East, the Netherlands in the north, France in the south, Luxembourg in the southeast, the North Sea in the West and the United Kingdom across the sea. Its unique geographical advantages make it one of the top ten commodity import and export countries in the world, with a broad economic market. No win-win situation, no transaction
Chemical industry is one of the most important industries in Belgium, so it plays an important role in the rapid development of "European sealant and adhesive" leading brand. According to the overall situation of Belgium, its industry is developed, and it is one of the most developed regions in the world. It is a trading country, and its export accounts for the 19th place in the world in terms of GDP. With poor natural resources and high economic dependence on foreign countries, 80% of industrial and agricultural raw materials are imported, and more than 50% of industrial products are exported. It happens that China is a country with large resources, population and market. The cooperation between Nippon China and Billy speed Austria can fully realize resource complementarity and win-win market. Fast Austria group attaches great importance to China's consumer market. CEO Dirk coorevits of the group witnessed the signing process and delivered a speech at the signing site in Belgium: "we are very proud to establish a strategic partnership with Nippon today. Rapid Austria and lipang share common goals and values, and their partnership is based on mutual respect. We believe that with fast Austrian quality products and comprehensive support, as well as Nippon's deep insight into consumer demand and a huge retail channel system, we can jointly provide Chinese consumers with the ultimate consumer experience. " Three birds with one stone
According to the world paint sales statistics of paint world in the United States, Nippon is the first in Asia and the fourth in the world. It only needs to be "close to the door" to get into the top three. Even if Nippon has no ambition to get into the top three, it will not want to get out of the ranking for "face Engineering". This cooperation with Billy's Olympic team is a good plan. It is a "one arrow, three eagles" for both sides, which can realize the complementary advantages of resources, technology and trade. In the future, the two sides will continue to deepen cooperation in the field of product technology, work together to develop localized products more suitable for the Chinese market, so as to further consolidate or even expand their position. (Chinese and foreign coatings weekly)
Wen │ Wei Wenqin editor │ Wang Yue
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